The gratification theory
The gratification theory argues that the audience holds power over the media sources, because they can use,watch or read certain media types whenever they like. There is a variety of reasons why people would rely on entertainment factors such as relaxation, filling time, emotional release or sexual arousal.
I think that this theory can be applied to this project because I believe that we have aimed to attempt to get the audience to feel slightly intregued by the trailer and feel a bit scared. This trailer is a typical thriller that people can anticipate what would happen. However filming techniques such as quick, short and snappy clips secure the idea that there would be tense scenes in the film. The trailer can be viewed at any time the audience desires once the trailer has been published to the public which means they have the power!
The audience theory
Todrovs audience theory of the equilibrium (everything is fine), disruption (a problem occurs) and a new cycle of equilibrium (everything is fine again). I think that this theory partly applies to my groups trailer because it shows the three girls happily driving on their trip to the woods, yet the audience can see that the problem occurs when two feet enter the road infront of the car- this is the start of the disruption in the film. However we did not want to show a new equalibrium because we did not want to ruin the ending. We believe that leaving an anonymouse ending if the three girls survive will help draw the audience in.
Beanery opposites
Strausses theory of Beanery opposites means that two opposites that foreshadow eachother and possibly compliment eachother. For example:
up and down
Black and white
good and bad
We have applied Beanery opposites in our trailer by using:
boys and girls
driving and on foot
clean and muddy
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