Sorority Row
The trailer starts off with an upbeat and modern backing music which dedicates to the teen and over audience. It has a motherly voice over the first part of how proud the lady of the house is- which show the girl characters are not totally independent and met full maturity.
There are also short clips during the party duration of the trailer- helping to emphasis the excitement and energy of the youth. This way teenagers and just over can easily relate to the scenes which makes them the target audience.
During the party shots, the diegetic sound of a party also helps the set the mood and attract the target audience. However, the sound turns into non-diegetic when the mood changes and the viewer can see the problem of the film. The music then began to slowly fade, until a complete stop when dialogue came into it.
When murdur and gore was introduced in the trailer, quick shots were used to indicate tension, shock and panic in the scene.
Text is then added to the trailer, convincing the audience to have a scared yet intrigued mood towards the film.
The trailer also used a crossover dissolve of when the girls graduated, at this point of the trailer, it hinted that all of this is a happy memory which indicates the characters near future holds terror- portrayed when they are then shot mourning over the dead girl.
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